Rebranding Campaign for the Charm City Circulator
Tuesday Oct 15th, 2019
Department of Transportation Launches Rebranding Campaign for the Charm City Circulator
Citizens can vote for their favorite logo and slogan until
November 15, 2019
BALTIMORE, MD (October 15, 2019) – The Baltimore City Department of Transportation today announced that it is launching a rebranding campaign for the Charm City Circulator (CCC).
As the Charm City Circulator quickly approaches its 10-year anniversary, the City of Baltimore would like to celebrate the success of this unique service by rebranding its current logo and slogan. The Department of Transportation is seeking input from the community to determine the new look for the CCC, and is encouraging the public to vote for their preferred logo and catchphrase.
Starting at noon today, the public can choose their favorite CCC logo and slogan by visiting http://charmcitycirculator.com/vote. On this webpage, residents will be able to choose from three exclusive logo designs along with several unique slogans. The public voting period will last for 30 days, and is scheduled to end on November 15, 2019. After that time, the winning logo and slogan with the most votes will be announced.
In addition to online voting, a public open house will be held on October 29, 2019 from 6:00 p.m. to 7:30 p.m. in The Assembly Hall of the Baltimore War Memorial Building. During the open house, visitors will be able to view the contest choices and vote for their favorite designs. To further advertise this rebranding effort, links to the voting site will be posted on the department’s social media channels. Posters will also be placed on all CCC buses along with voting cards in order to make voting convenient for riders.
Upon completion of the contest, the CCC bus wrapping and full rebranding will begin in early 2020. The Department of Transportation encourages all residents and visitors of Baltimore City to help choose the new look for the Charm City Circulator by voting for their favorite design!